Applying to play festivals and events globally is a great way for musicians to expand their reach, gain exposure, and connect with new audiences. Here’s a comprehensive guide to help you navigate the process and increase your chances of securing gigs at festivals and events around the world.
1. Research Festivals and Events
Identify Opportunities:
- Genre Fit: Look for festivals and events that align with your music genre and style.
- Location: Consider festivals and events in regions where you want to build a presence or where you have an existing fan base.
- Size and Scope: Choose events that match your experience level and goals, from local festivals to large international events.
Resources:
- Music Industry Websites: Use platforms like Sonicbids, ReverbNation, and GigSalad to find opportunities.
- Social Media: Follow festivals and events on social media for updates and announcements.
- Networking: Connect with other musicians and industry professionals who may have recommendations or insider knowledge.
2. Prepare Your Materials
Press Kit:
- Bio: Write a compelling artist bio that highlights your achievements, style, and unique aspects of your music.
- Music Samples: Include high-quality recordings of your best tracks or live performances.
- Photos: Provide professional photos that represent your image and stage presence.
- Videos: Include live performance videos, music videos, or promotional clips.
- Press Coverage: Add any press clippings, reviews, or notable mentions.
Electronic Press Kit (EPK):
- Create EPK: Use tools like Flipsnack, Canva, or Adobe Spark to create a polished EPK that can be easily shared with festival organizers.
- Include Links: Ensure your EPK has links to your music, social media profiles, and booking information.
3. Understand the Application Process
Application Types:
- Online Submissions: Many festivals use online platforms like Sonicbids or their own submission forms.
- Direct Emails: Some festivals may accept direct submissions via email.
- Entry Fees: Be aware of any application fees and budget accordingly.
Deadlines and Requirements:
- Submission Deadlines: Note the deadlines for applications and make sure to submit your materials on time.
- Requirements: Review each festival’s specific requirements, including the format of your submission and any additional information they may need.
4. Craft a Strong Application
Personalization:
- Tailor Your Submission: Customize your application to fit each festival’s theme, audience, and style.
- Address Organizers by Name: If possible, personalize your email or application to the festival organizers.
Professionalism:
- Proofread: Ensure your application materials are free of errors and present a professional image.
- Follow Instructions: Adhere to the submission guidelines provided by the festival.
5. Follow Up
After Submission:
- Confirmation: Ensure you receive confirmation that your application has been received.
- Follow Up: If you haven’t heard back within the expected timeframe, send a polite follow-up email to check on the status of your application.
6. Prepare for the Gig
If Accepted:
- Contract: Review and sign any contracts or agreements provided by the festival organizers.
- Travel Arrangements: Plan and book your travel and accommodations well in advance.
- Promote Your Appearance: Announce your festival appearance on social media, your website, and through your mailing list.
Performance Preparation:
- Set List: Prepare a set list that suits the festival’s audience and time constraints.
- Rehearse: Ensure your performance is polished and ready for the stage.
7. Build Relationships
Networking:
- Connect with Organizers: Build relationships with festival organizers, other performers, and industry professionals.
- Engage with Fans: Interact with festival-goers and fans to build your following and make the most of your appearance.
Feedback:
- Learn and Improve: Seek feedback from festival organizers and attendees to improve future performances and applications.
8. Leverage Technology
Online Platforms:
- Festival Websites: Regularly check festival websites for application updates and opportunities.
- Social Media: Follow and engage with festivals on social media to stay informed and connect with organizers.
Music Distribution:
- Armus Digital: Use platforms like Armus Digital to distribute your music globally, making it easier for festival organizers to discover and book you.
Conclusion
Applying to play festivals and events across the world can significantly boost your career and expand your audience. By researching opportunities, preparing strong application materials, and following up professionally, you can increase your chances of being selected. Leveraging online platforms and building relationships within the industry will also enhance your visibility and success. With the right approach, your music can reach new heights and connect with audiences around the globe.