Now, in 2024, social media efforts are even more active and powerful than they used to be. Here are some tips for artists who use Armus Digital, a platform for distributing music in many ways, to make the best social media ads for their music that work with the platform’s features and services:
- Utilize the Power of Global Reach
“Global Beat Challenge” is a campaign idea.
Get your fans to make and share content with your music in it, which will show how your sound is recognized around the world. Armus Digital has a large marketing network that you can use to get your track played on many platforms. Make a phrase for the challenge and share the best posts on your social media pages. This uses Armus Digital’s world marketing to help you reach more people and connect with a wider range of people.
- Use partnerships and collaborations to your advantage
“Collab Spotlight” is a campaign idea.
Start a series of posts with behind-the-scenes material, interviews, and exclusive sneak peeks to show off the work you’ve done with other artists or makers. Armus Digital’s tools for naming collaborators make it simple to keep track of and run these groups. Use your social media to spread the word about these partnerships to get people interested and involved. Share the creative process and get people excited with stories, clips, and posts.
- Use only available content
“Unlock the Vault” is a campaign idea.
Give your fans content that they can only get by engaging with you on social media, like tracks that haven’t been released yet, remixes, or live recordings. With Armus Digital’s content security tools, you can keep this exclusive content safe while also getting people talking. Give people a reason to act quickly by only letting them access this information for a short time or through special offers.
- Show off the journey of your music
“From Studio to Stream” is a campaign idea.
Keep track of and share the path your music takes from being made to being sold. Armus Digital’s tools can help you make UPC and ISRC codes and keep track of your release process. Next, make content that shows off each step. Share stories about how you recorded your music, how it’s getting distributed, and how people are responding to it on different platforms. Giving your audience a look behind the scenes can help you connect with them better.
- Use performance metrics to guide your work.
“Top Tracks Countdown” is a campaign idea.
Armus Digital’s success data can help you make interesting content that shows off your most popular songs or important milestones, like streaming milestones or top-chart places. Send your fans regular updates about your progress and successes. This will keep them interested in your music and encourage them to keep supporting it. To make these changes more interesting, make visual material like maps or movies.
- Use strategies that work on multiple platforms to promote
“Platform Takeover” is a campaign idea
Use Armus Digital’s marketing to get your songs out there on a lot of different channels. To make a campaign that flows well, plan a number of posts and ads that go together on different social media sites. Draw attention to different parts of each site, like special deals or exclusive content, and use personalized ads to reach the right people.
- Get involved in your community
“Fan Appreciation Week” is a campaign idea.
Run a campaign with shout-outs, fan-made content, and social posts to show your fans how much you appreciate them. Label services from Armus Digital can help you plan and advertise prizes or other events. Use Q&As, live streams, and custom material to talk to your fans directly.
You can make a well-rounded social media strategy that reaches the most people and keeps them interested by using Armus Digital’s full range of music marketing services.